May The Force Be With You ....
The premier Electrical supplier in the midlands, Current Force Electrics has earned a reputation for Supplying Branded Electrical goods at competitive prices, having the support of the Largest Electrical Independent Buying Group in the country (IBA) has made this Company a force to be reckoned with !
The Independent Buyers Association (I.B.A) established in 1993 is one of the most respected and successful buying groups in the UK combining the purchasing power of more tham 80 Electrical Wholesalers to provide cost effective buying with substantial rebates and mutual support.
Current Force Electrics was established in April 2004 by joint owners and good friends Stephen Morley and Andrew Jones who between them have over 50 years of experience in the Electrical Wholesale industry. The Company originally took premises in Measham Derbyshire but quickly out grew them so relocated to new larger premises in Swadlincote Derbyshire where they remain today!
At Current Force , we understand Service is not just a word but the building block for everything we stand for. Our aim is to offer our Customers an exceptional and unrivalled level of service and recognise the importance of communicating effectively at all levels, being able to respond quickly to changes in the market and to keep you up-to-date with the latest news and products , that is why we are constantly learning and evolving.
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Andrew Jones (Owner)
Andrew "Steer the Ship Jones" is the charming and calming rock steady character in a busy wholesale office.
Andrew oversees the day-to-day running of the business organising the driver's and warehouse staff , he also assists alex with the busy trade counter as well as handling telephone sales enquiries and as he may tell you himself "EVERYTHING" including any other duties!
Andrew also manages the purchasing with a stock profile of approximately £100,000 with many thousands of products and is the contact for the IBA supplier representatives who visit regularly.
There are few people more experienced or technical in this industry than Andrew and many of our customers seek and respect his advice!
Stephen Morley (Owner)
Stephen "Wind in the Sail's Morley" is the happy-go-lucky face of the Company whose main role in the partnership is primarily Sales. Stephen is from a sales background and is responsible for growing the customer base and promoting the Company to local businesses and spends much of his time on the road visiting them, managing their accounts and promoting our products and services.
Stephen also has a strong grasp on social media and self-taught has designed and manages the Company Web Site!
Together with Andrew they make a formidable force in South Derbyshire and they have between them introduced many hundreds of satisfied customers to their client base from all business sectors!
Look out for Stephen as he may be visiting you soon!
Diane "number cruncher" works in our busy Accounts Department where she looks after both the Purchase and Sales ledgers.
Diane also prepares the pay-roll , tends to VAT returns and liases with our accountant's preparing the year-end return for Companies house.
Diane has worked for Current Force for 2 years now and has made a huge impact with the staff, suppliers and customers alike.
Her professionalism, skill and attention to detail have made this hugely responsible job a very efficient department!
Account Customers may hear from Diane when she's progressing payments!
Alex (Assistant Manager)
Alex "the tower (6ft 2") is the newest member of the team who joined us in April 2013. Alex came to us from a hydraulic hose and pipe fitting company in Burton .
Alex after only 10 months on the job has been promoted to the position of Assistant Manager (February 2014). He has worked extremely hard and impressed both owners and customers alike with the speed of his learning and commitment.
His main role is to tend to the busy Trade Counter and warehouse, telephone sales, picking and packing internet orders and assisting Andrew in his role.
Alex is a reliable friendly character who is always willing to help. A great future is ahead of him!
Stuart "the rock" is our most loyal and experienced member of the team!
Stuart is "family" and joined the business from day one and has excelled in every aspect of the electrical wholesale industry under Andrew's close guidance!
Stuart manages the busy warehouse and trade counter and assists our regular driver Helen with deliveries and collections.
Stuart represents the future of Current Force Electrics and is determined to one day propel the business to even greater heights!